Media Strategy

Research

Provide in-depth analysis of media properties that meet the qualitative and quantitative parameters of target audiences.

Planning

Assemble a comprehensive media plan based on client's budget.

Negotiation

Negotiate with the media properties to best meet the client's objectives based on our knowledge of the client, market and ability to get the best rates.

Buying

Placing all media orders with the media outlets and controlling all interaction with media representatives.

Traffic

Detailed traffic instructions to all media outlets and mechanical specifications and deadlines to creative agency or in-house marketing department.

Manage

Monthly analysis of campaigns to ensure delivery is being met as negotiated. Make-goods and/or credit adjustments to client's invoices requested during this process.

Invoicing

Using the Strata platform, we provide easy-to-read reports for invoice reconciliation and submission for payment in a timely manner.