In-depth analysis of media properties that meet the qualitative and quantitative parameters of target audience.
Negotiate with the media properties that best meet the client's objectives based on research findings.
Assemble a comprehensive media plan based on client's budget.
Placing all media orders with the media outlets and controlling all interaction with media representatives.
Detailed traffic instructions to all media outlets and mechanical specifications and deadlines to creative agency or in-house marketing department.
Post analysis of campaign which allows us to match-up ordered spots/ads. If not we will issue make-goods orders and/or credit adjustments to client's invoices.
Using Strata Marketing tools platform we provide easy-to-read reports for invoice reconciliation and submission for payment in a timely manner.